3 Benefits of Email Archiving with Relationship Analytics
Realistically there are many benefits to email archiving, but the one listed below you may not have considered.
1. Customer Insights
By having the ability to track customer requests and interactions a company can figure out the wisest course of action for their business. Being able to data mine through old emails is a great way to get a read on the customer base. Message Intelligence is a must have feature that can provide a relationship across your organization or individual and available for use as a complete 360° communication view. This is just another way that email archiving can be a great asset to any company.
2. Intellectual Property
The literal dictionary definition of intellectual property is: a work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc.
Thanks to our technology driven society a vast majority of inter-office communication is done via email. Ideas are tossed around, decisions made, changes to policies, etc. Many day-to-day workings of a company are completed or confirmed through email communication. (Studies show that up to 75% of a company’s intellectual property is stored in email!)
This obviously makes emails very valuable. They need to be stored so that they can easily be accessed and organized. Additionally they need to be preserved so that they can be called upon later reliably and with no fear of them being lost.
3. Legal Issues
This is an important type of situation that has been a huge focus, particularly in politics as of late. Should a legal problem arise, companies should be able to provide immediate access to their email histories. The big challenge with this is that emails just keep piling up and take up more and more space electronically. It can also make it difficult to sort through and navigate such large quantities of information. Using unique relationships analytics, legal can streamline the investigation by visually pinpointing the focus area.
Emails need to be stored in a way that they can be easily sorted through if necessary. Law enforcement, courts, lawyers, etc. may all need access to particular files and emails.
If those three benefits aren’t enough to prove how crucial email archiving can be, consider these additional benefits.
- Email archiving can save valuable storage space on computers and help them run more efficiently.
- Aids in the efficiency of employees. If employees don’t have to worry about losing their information, they can do their job. Also, they know where to look if they need to find pertinent information.
- Maintaining a record of communication. Keeping a record of communication can allow bosses and supervisors to see where mistakes were made and employees can be held accountable for their actions.
Contact us to find out more about email archiving and how it might help you.