Battle of the Social Media Archiving Tools
As social media communication becomes standard business practice, it’s important that organizations across all industries maintain detailed and easily producible records of all company interactions for legal and regulatory purposes. The most efficient and effective way to do so is by using a social media archiving solution.
For those unfamiliar with the concept, social media archiving simply refers to the process by which organizations move social media data — think direct messages, posts, videos and so on — off primary systems and into secure archival storage for an extended period of time.
Social media archiving serves a few essential functions and offers a number of benefits, including:
- Frees up valuable primary storage space
- Enhances backup and restore performance
- Reduces secondary storage costs
- Makes it easy to search and access old data that still has business value
- Enables organizations to quickly produce data for eDiscovery requests
- Promotes regulatory compliance
It’s worth noting that most social media platforms have some form of native archiving capability, however, these tend to be rudimentary and unequipped to accommodate the archiving needs of most major organizations.
A social media archiving tool is simply any platform or solution that an organization uses to store, search and reproduce social media data. Without further ado, let’s start our social media showdown, where we’ll compare and contrast some of the best social media archiving tools on the market today.
As we prepare for the social media showdown, let’s meet our contenders for best social media archiving platform.
ArchiveSocial is a cloud-based archiving and analytics technology that provides the instantaneous capture of social media content for archival purposes. ArchiveSocial is designed to preserve social media records in such a way that they meet all regulatory and legislative requirements. Founded in 2011, ArchiveSocial claims to “empower and protect open dialogue,” and has worked with the likes of the National Archives and Records Administration and the United States Department of Justice.
Like ArchiveSocial, Smarsh is a cloud-based archiving platform, however, Smarsh also offers other communications capture solutions and applications for the modern workplace. Smarsh was founded in 2001 in an effort to help businesses adapt to regulatory retention and oversight requirements. In the 20 years since then, Smarsh has fulfilled the archiving needs of over 6,500 customers across multiple industries and has earned recognition from the likes of Gartner and Deloitte.
Social media monitoring and archiving is just one of many services that PageFreezer offers. In fact, the Canadian-based company also has a mobile text archiver, a website archiver and a forensic preservation tool for litigation support. In the nearly 11 years since its founding, PageFreezer — which aims to “help organizations with the complex task of electronic records management” — has worked with over 1,800 customers and archived over 10,000 websites.
Similar to Smarsh and PageFreezer, Intradyn offers a full suite of archiving solutions, including social media, text and SMS message, and email. There is, however, one notable difference between Intradyn’s software and the others on this list: Customers have the option to purchase either Intradyn’s individual, single-purpose solutions based on their particular business need, or to get everything with the company’s comprehensive All-in-One Archiver. This full-service platform has made Intradyn the archiving company of choice for government agencies, school districts and financial institutions alike for the past 20 years.
To the Victor Go the Spoils
We hope you’ve found our battle royale featuring the best social media archiving platforms useful. If you’re still struggling to decide which solution might be right for you, why not try Intradyn?
We believe that archiving doesn’t happen in a vacuum, which is why we develop all of our solutions in collaboration with our customers and utilize feedback from end users to build a better product. This unique approach to archiving — be it social media, email or otherwise — and our commitment to continuous innovation separates us from our competitors and enables us to ensure that our customers are prepared for anything that comes their way.
If you’d like to learn more about what Intradyn can do for you, contact us today.