Battle of the Social Media Archiving Tools

  • Archiving Solutions
  • Social Media
  • Battle of the Social Media Archiving Tools

    As social media communication becomes standard business practice, it’s important that organizations across all industries maintain detailed and easily producible records of all company interactions for legal and regulatory purposes. The most efficient and effective way to do so is by using a social media archiving solution.

    For those unfamiliar with the concept, social media archiving simply refers to the process by which organizations move social media data — think direct messages, posts, videos and so on — off primary systems and into secure archival storage for an extended period of time.

    Social media archiving serves a few essential functions and offers a number of benefits, including:

    • Frees up valuable primary storage space
    • Enhances backup and restore performance
    • Reduces secondary storage costs
    • Makes it easy to search and access old data that still has business value
    • Enables organizations to quickly produce data for eDiscovery requests
    • Promotes regulatory compliance

    It’s worth noting that most social media platforms have some form of native archiving capability, however, these tend to be rudimentary and unequipped to accommodate the archiving needs of most major organizations.

    A social media archiving tool is simply any platform or solution that an organization uses to store, search and reproduce social media data. Without further ado, let’s start our social media showdown, where we’ll compare and contrast some of the best social media archiving tools on the market today.

    Capabilities to Look for in a Social Media Archiving Tool

    When determining which social media archiving tool is right for your organization, it helps to know what to look for. Any social media archiver worth its salt should include the following features and capabilities:

    • Multimedia archiving
    • Real-time data capture
    • Advanced search capabilities
    • Customizable data retention policies
    • Role-based authentication
    • Document indexing
    • Full text extraction
    • Data encryption
    • Time stamping and digital signatures
    • Metrics and reporting
    • eDiscovery

    Other things to consider when shopping social media archiving tools and providers include employee training, technical support, deployment options, ease of deployment, customer experience and pricing.

    Contenders

    As we prepare for the social media showdown, let’s meet our contenders for best social media archiving platform.

    ArchiveSocial

    ArchiveSocial is a cloud-based archiving and analytics technology that provides the instantaneous capture of social media content for archival purposes. ArchiveSocial is designed to preserve social media records in such a way that they meet all regulatory and legislative requirements. Founded in 2011, ArchiveSocial claims to “empower and protect open dialogue,” and has worked with the likes of the National Archives and Records Administration and the United States Department of Justice.

    Smarsh

    Like ArchiveSocial, Smarsh is a cloud-based archiving platform, however, Smarsh also offers other communications capture solutions and applications for the modern workplace. Smarsh was founded in 2001 in an effort to help businesses adapt to regulatory retention and oversight requirements. In the 20 years since then, Smarsh has fulfilled the archiving needs of over 6,500 customers across multiple industries and has earned recognition from the likes of Gartner and Deloitte.

    Find out Why One Customer Decided to Make the Switch from Smarsh >>

    PageFreezer

    Social media monitoring and archiving is just one of many services that PageFreezer offers. In fact, the Canadian-based company also has a mobile text archiver, a website archiver and a forensic preservation tool for litigation support. In the nearly 11 years since its founding, PageFreezer — which aims to “help organizations with the complex task of electronic records management” — has worked with over 1,800 customers and archived over 10,000 websites.

    Intradyn

    Similar to Smarsh and PageFreezer, Intradyn offers a full suite of archiving solutions, including social media, text and SMS message, and email. There is, however, one notable difference between Intradyn’s software and the others on this list: Customers have the option to purchase either Intradyn’s individual, single-purpose solutions based on their particular business need, or to get everything with the company’s comprehensive All-in-One Archiver. This full-service platform has made Intradyn the archiving company of choice for government agencies, school districts and financial institutions alike for the past 20 years.

    Social Media Showdown: ArchiveSocial vs. Smarsh vs. PageFreezer vs. Intradyn

    ArchiveSocial Smarsh PageFreezer Intradyn
    Capabilities 
    • Multimedia archiving
    • Advanced search
    • Customizable data retention policies
    • Real-time data capture
    • Time stamping and digital signatures
    • eDiscovery
    • Metrics and reporting
    • Role-based authentication
    • Advanced search
    • Customizable data retention policies
    • Document indexing
    • Full text extraction
    • Data encryption
    • eDiscovery
    • Multimedia archiving
    • Advanced search
    • Customizable data retention policies
    • Real-time data capture
    • Time stamping and digital signatures
    • eDiscovery
    • Metrics and reporting
    • Multimedia archiving
    • Role-based authentication
    • Advanced search
    • Customizable data retention policies
    • Real-time data capture
    • Document indexing
    • Full text extraction
    • Data encryption
    • Time stamping and digital signatures
    • eDiscovery
    • Metrics and reporting
    Employee Training 
    • N/A
    • Documentation
    • In person
    • Live online
    • Webinars
    • Documentation
    • Live online
    • Webinars
    • Documentation
    • Live online
    Technical Support
    • N/A
    • Business hours
    • Online
    • Business hours
    • Online
    • Phone
    • Email
    • Customer portal
    Deployment Options
    • Cloud
    • Cloud
    • Cloud
    • Cloud
    • Virtual Appliance
    • Physical Hardware
    Pricing 
    • Economy: $199/month
    • Standard: $399/month
    • Premium: $599/month
    • Pricing available upon request.
    • Pricing available upon request.
    • Pricing available upon request.
    Compatible Social Networks 
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube
    • Flickr
    • Pinterest
    • Google+
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • Flicker
    • Pinterest
    • Vimeo
    • Hootsuite
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube
    • Flickr
    • Pinterest
    • Tumblr
    • Vimeo
    • Nixle
    • Nextdoor
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube
    • Flickr
    • Pinterest
    • Skype
    • Tumblr
    • Vimeo
    • Nixle
    • Yammer
    • Microsoft Teams
    Users Say  “If we ever get a [Public Information Act] request, ArchiveSocial will pay for itself. It’s the best insurance policy a [Public Information Officer] can have against lost time and work.” “The vendor interface is intuitive and easy to use, and they have added many improvements over the 4+ years we’ve been with them … The system has been reliable and nearly always available.” “We have been clients for years with PageFreeze … If you need a website to be archived, this is a turnkey solution. I cannot recommend this company enough from an ease of use standpoint.” “The quality of the work [Intradyn] can do is unimaginable. Depending on the circumstances, we have the option to expand the storage capacity, which is a superb feature … This feature [allows us to create] multiple access to several end users, so that peace of mind exists when using Intradyn.”

    To the Victor Go the Spoils

    We hope you’ve found our battle royale featuring the best social media archiving platforms useful. If you’re still struggling to decide which solution might be right for you, why not try Intradyn?

    We believe that archiving doesn’t happen in a vacuum, which is why we develop all of our solutions in collaboration with our customers and utilize feedback from end users to build a better product. This unique approach to archiving — be it social media, email or otherwise — and our commitment to continuous innovation separates us from our competitors and enables us to ensure that our customers are prepared for anything that comes their way.

    If you’d like to learn more about what Intradyn can do for you, contact us today.

    Azam Qureshi

    Azam is the president, chief technology officer and co-founder of Intradyn. He oversees global sales and marketing, new business development and is responsible for leading all aspects of the company’s product vision and technology department.

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